Historically, the Dutch have been a bit map-obsessed you could say, influenced both by a need for world maps, to lead the global navy conquests and trade, as well as local high-precision maps, to end disputes between people in an overcrowded little country. The fact that the three major navigation data suppliers (TeleAtlas, NavTeq, AND) were founded in Holland should therefore not come as a surprise. This aptitude for maps, combined with an already high adoption rate of social media and the mobile web, results in a steep adoption curve of location based services.
No doubt today’s biggest news in the LBS and mobile blogosphere is that Microsoft and Nokia are forming a strategic partnership in the smartphone market. It’s early days for any form of conclusions, but we can try to make some predictions on what impact this may have on the market for Location Based Service
As the only non-Microsoft speaker of the conference, I was asked to support the EMEA Partner Conference held in the Dublin Conference Center March 2nd & 3rd.
I clearly remember that day in early 2003. Sitting in the office of T-Mobile The Netherlands, with a working demo of a ‘buddy finder app’ avant la lettre, built on a Windows smartphone. In many ways that pitch represented all the hurdles the mobile revolution still had to take to get where we are now. Fast forward to 2011: what exactly has changed and which traps remain to be avoided?
In the world of software sales, many companies are capitalizing the knowledge needed to select the right license from a very complex set of possible configurations. Although this expertise will still be required in the future, cloud computing and related pricing models should reduce the complexity for end customers, if software vendors allow it to.
Answering our own question, whether Europe is missing the LBS Train, the results of the LBMA 2011 Survey are showing an even adoption rate across the Atlantic, albeit with slightly different nuances.