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The LBMA Netherlands Chapter is pleased to invite you to our latest event discussing the Cross Channel Challenge: how brands, retailers and marketeers are bridging the gap between “clicks & mortals”!
CrowdOptic, a maker of crowd-powered mobile applications for live events, and the Location Based Marketing Association (The LBMA) have joined forces to develop and promote new focus-aware mobile technology for fans at live events.
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Coming April 1, I will run the infamous “60 of Texel”. A race around the isle of (you guessed it) 60km long. I would like to use this to generate some attention (and maybe even some money) for a good cause.
Location targeting provides 2x CTR performance versus other mobile targeting strategies