Smartphones & tablets will present both the diversity and comfort of webshops, as well as an augmented shopping experience at local retail.
The great folks at Eduvision asked me to host a webinar on Location Based Marketing for their audience. I added the recording here
In our daily job, advising agencies, brands and retailers on Location Based Marketing, we use a special program to structure the discussion and planning.
Now that people have gotten comfortable exchanging their check-in info for social status, interesting content, or even a badge, the race is on for companies offering hard cash for location based tasks.
There is no reasonable defense to be making old mistakes again, as in the case of Localicious.
I clearly remember that day in early 2003. Sitting in the office of T-Mobile The Netherlands, with a working demo of a ‘buddy finder app’ avant la lettre, built on a Windows smartphone. In many ways that pitch represented all the hurdles the mobile revolution still had to take to get where we are now. Fast forward to 2011: what exactly has changed and which traps remain to be avoided?