This is episode #1 of the European Edition of This Week in Location Based Marketing – a monthly look at the happenings of the location based marketing world in Europe and beyond.
If the engagement at last nights LBMA Event at the European Space Agency incubator ESIC was any indication, there is great future ahead for the SoLoMo community in The Netherlands.
The LBMA Netherlands Chapter is pleased to invite you to our latest event discussing the Social, Local & Mobile ecosystem:
Dutch Startup GeoRun builds Apps around Location Gamification
After example of the Pepsico10, Mondelez International Launches Mobile Futures, an incubator for startups in the SoLoMo space.
Now that people have gotten comfortable exchanging their check-in info for social status, interesting content, or even a badge, the race is on for companies offering hard cash for location based tasks.