Often, online retail reaps most of the benefits of innovations in mobile marketing. Adidas shows a great innovation of mobile in bricks & mortar retail.
An interesting Infographic, on the relevance of Social, Local and Mobile marketing for Retailers
Brayzen Founder speaking at the European Outdoor Forum 2012, on the integration of online and offline marketing through SoLoMo.
Mobile payment, says CFO Magazine, is “going to grow, and it’s going to grow quickly
Dutch Startup GeoRun builds Apps around Location Gamification
After example of the Pepsico10, Mondelez International Launches Mobile Futures, an incubator for startups in the SoLoMo space.