The LBMA Netherlands Chapter is pleased to invite you to our latest event discussing the Cross Channel Challenge: how brands, retailers and marketeers are bridging the gap between “clicks & mortals”!
I tend to agree with most of the predictions made by Ben Smith. His start-up, Wanderful Media is one to watch if you’re interested in the future of circulars
Mattel and Walmart are combining retail and mobile innovations in an effort to capture the attention of the passing consumer
Smartphones & tablets will present both the diversity and comfort of webshops, as well as an augmented shopping experience at local retail.
Often, online retail reaps most of the benefits of innovations in mobile marketing. Adidas shows a great innovation of mobile in bricks & mortar retail.
An interesting Infographic, on the relevance of Social, Local and Mobile marketing for Retailers