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Nice to speak at Online Tuesday. If you’re interested in “mobile data visualization”, check the presentation below (from approx 14 min). Although the presentation was in Dutch, most slides speak for themselves.

CrowdOptic, a maker of crowd-powered mobile applications for live events, and the Location Based Marketing Association (The LBMA) have joined forces to develop and promote new focus-aware mobile technology for fans at live events.

Location targeting provides 2x CTR performance versus other mobile targeting strategies

Through monitoring and measuring location-based campaign performance, MomentFeed revolutionalizes the way brands engage their most valuable customers.

Mobile commerce is finally starting to deliver on the promise. But still missing are market analytics for targeting a message to relevant audiences. Help is underway from several platforms.

2011 will be the year of the location platform ‘wars’; and some consolidation is to be expected. Standards are needed in the areas of location, campaign and transaction. Some platforms will reposition their offering to a functional or vertical niche and some will try to strengthen their user base in order to become the category default. I think the decision for consumers and business to jump in the bandwagon will revolve more around privacy and convenience. For the latter, Geotoko is a giant leap forward.