Mattel and Walmart are combining retail and mobile innovations in an effort to capture the attention of the passing consumer
Often, online retail reaps most of the benefits of innovations in mobile marketing. Adidas shows a great innovation of mobile in bricks & mortar retail.
The Turism bureau of Portugal and the agency MSTF Partners found a great way to truly integrate QR in the street
Sometimes you come across a fun location based marketing campaign. Sometimes you see great execution. Rarely you see both.
Introducing the look of their new packaging, this brand of candy used QR to do an instant make-over of a magazine model.
Some of the best applications of QR in marketing is when it appeals to a very basic human instinct: curiosity.