Often, online retail reaps most of the benefits of innovations in mobile marketing. There’s many examples how eTailers can offer extra discount to consumers, if they scan the barcode of a product in a store. In The Netherlands, one of the biggest pureplay webshops made it even easier, by allowing everyone inside (or close to) a consumer electronisc store to receive a generic 10% discount on the category? But there is nothing like old-fashioned window-shopping with your girlfriend, is there? In this store, Adidas (in collaboration with TBWA) shows that we are far from seeing the end of innovations in bricks & mortar retail.
