An interesting Infographic from Monetate*, on the relevance of Social, Local and Mobile marketing for Retailers. The numbers that stand out are those on eCommerce conversions from mobile (quite low) versus those on the influence of mobile on driving local action (very high). This confirms other research that show the impact of mobile marketing on the last-mile of the retail supply chain: when shoppers actually go to a store to buy.
Monetate Marketing Infographics
*summarizing data from Comscore, Deloitte, Emarketer, Forrester, Google, Opus Research and Pew