Sometimes you come across a fun location based marketing campaign. Sometimes you see great execution. Rarely you see both. Peeze manages to pull it off with this multi-layered and creative use of QR and location.
When you pick up your first cup of coffee made from beans from this coffee-roasting factory you’re treated to this QR code in this great looking dish.
Take the walkthrough below or open your phone browser to m.peeze.nl/qr
Start: pick up your cop of coffee and look at your dish
Step 1: scan the code and get treated to visuals referencing the fair trade farmers that made your coffee
Step 2: provide a simple score to the taste of the coffee in order to participate in the sweepstake
Step 3: now that you’re hooked, you may as well provide Peeze with a little more information and perhaps an opt-in to their newsletter 🙂
Step 4: off course, they will need your email for the prize, but could you also let them know where you drank this coffee? The list is pre-populated with Peeze merchants in the vicinity if you allow your lcoation to be shared.
Step 5: Here’s the confirmation and (off course) some ways to share the sweepstake and get some more (mobile optimized) Peeze company pages
Postscript: don’t think you can game this campaign either, at least not if you don’t want to change your phones ID every time you play..