Have you ever wondered why there is NO such thing as a free lunch? So have we.. and we decided we could change the world! So with Lebkov & Sons, by just mentioning that you are there, we will send this old saying to the past where it belongs and offer A WEEK LONG FREE GOOD FOOD LUNCH!!
The campaign uses Geotoko’s campaign engine to capture location enabled tweets, foursquare and Gowalla check-ins. First 3 people with most mentions are the winners and will be notified and mentioned on the campaign landing page. ROMI is measured by change in the check-in heatmap position and klout score.
The campaign was discussed in the latest tweetup by Misset horeca, the leading Dutch magazine for the hotel and catering industry. Here the general opinion was that experimenting with multiple platforms is the right way to go in this time, where true standards have yet to emerge. The expectation is that this campaign will be the first of many try-outs in the social/local arena.