We make a habit out of snapping a picture of a campaign in its context and then following the call-to-action to see where it takes us. Or we stumble upon a campaign example covered online. Over the past years we’ve collected a few exceptionally stupid and insanely great examples that we’re showcasing in a Wall of Fame and this Wall of Shame. Enjoy and leave a comment if you have some great examples you want us to add here!
One should not have to open a blog post with the warning: “Don’t try this at home”, but there we are.. QR codes in places that make you go hmmm……..
Rabobank Online Banking
Organize your banking online now! Sounds attractive, lets scan that QR……
IAG Call for Entries
So what do you do when you’re an Awards Group organizing “the World’s Best in Marketing Effectiveness”?…
NHA Studyguide QR Fail
Classical mistake of routing a QR scan to a tiny fill-in form, but this one adds another twist….
T-Mobile Buddy Finder
I clearly remember that day in early 2003. Sitting in the office of T-Mobile The Netherlands, with a working demo of a ‘buddy finder app’ avant la lettre, b…
Win your Own Private Happy Hour
Trying to get people inside wasn’t really the challenge of the Blush lounge in the trendy beach town of Noordwijk, Holland. Capturing over 17% of the local…
Click here to see the Wall if you’re on mobile!