Answering our own question, whether Europe is missing the LBS Train, the results of the LBMA 2011 Survey are showing an even adoption rate across the Atlantic, albeit with slightly different nuances.
Trying to get people inside wasn’t really the challenge of the Blush lounge in the trendy beach town of Noordwijk, Holland. Capturing over 17% of the local foursquare check-ins, the business wasn’t having a problem attracting the right demographic either. However, maintaining a fresh, attractive and innovative branding in an increasingly competitive environment however, was […]
Marketing has always been about influencing behavior, ensuring the desired action as a follow up of a carefully solicited desire. In many ways this influence is becoming more and more direct and local. But is it becoming more fun as well?
2011 will be the year of the location platform ‘wars’; and some consolidation is to be expected. Standards are needed in the areas of location, campaign and transaction. Some platforms will reposition their offering to a functional or vertical niche and some will try to strengthen their user base in order to become the category […]
Have you ever wondered why there is NO such thing as a free lunch? So have we.. and we decided we could change the world! So with Lebkov & Sons, by just mentioning that you are there, we will send this old saying to the past where it belongs and offer A WEEK LONG FREE […]