Nice to speak at Online Tuesday. If you’re interested in “mobile data visualization”, check the presentation below (from approx 14 min). Although the presentation was in Dutch, most slides speak for themselves.
How can brick-and-mortar retail store managers get the same kind of detailed insights into the shopping behaviors of their customers that online sites can get from Web analytics?
CrowdOptic, a maker of crowd-powered mobile applications for live events, and the Location Based Marketing Association (The LBMA) have joined forces to develop and promote new focus-aware mobile technology for fans at live events.
Location targeting provides 2x CTR performance versus other mobile targeting strategies
Through monitoring and measuring location-based campaign performance, MomentFeed revolutionalizes the way brands engage their most valuable customers.
Mobile commerce is finally starting to deliver on the promise. But still missing are market analytics for targeting a message to relevant audiences. Help is underway from several platforms.