One should not have to open a blog post with the warning: “Don’t try this at home”, but there we are.. QR codes in places that make you go hmmm…..
Organize your banking online now! Sounds attractive, lets scan that QR…
So what do you do when you’re an Awards Group organizing “the World’s Best in Marketing Effectiveness”?
Classical mistake of routing a QR scan to a tiny fill-in form, but this one adds another twist.
I clearly remember that day in early 2003. Sitting in the office of T-Mobile The Netherlands, with a working demo of a ‘buddy finder app’ avant la lettre, built on a Windows smartphone. In many ways that pitch represented all the hurdles the mobile revolution still had to take to get where we are now. […]
Trying to get people inside wasn’t really the challenge of the Blush lounge in the trendy beach town of Noordwijk, Holland. Capturing over 17% of the local foursquare check-ins, the business wasn’t having a problem attracting the right demographic either. However, maintaining a fresh, attractive and innovative branding in an increasingly competitive environment however, was […]