Coming April 1, I will run the infamous “60 of Texel”. A race around the isle of (you guessed it) 60km long. I would like to use this to generate some attention (and maybe even some money) for a good cause.
Mattel and Walmart are combining retail and mobile innovations in an effort to capture the attention of the passing consumer
One should not have to open a blog post with the warning: “Don’t try this at home”, but there we are.. QR codes in places that make you go hmmm…..
Often, online retail reaps most of the benefits of innovations in mobile marketing. Adidas shows a great innovation of mobile in bricks & mortar retail.
Through monitoring and measuring location-based campaign performance, MomentFeed revolutionalizes the way brands engage their most valuable customers.
The Turism bureau of Portugal and the agency MSTF Partners found a great way to truly integrate QR in the street