The City Marketing Network is a partnership of organizations and individuals active in the field of city marketing and other area-based marketing. Together with the LBMA and Brayzen, they have organized an event around:
The Citymarketing SoLoMo Effect
The use of social media, location-based services and smartphones in city marketing is a relatively new phenomenon. Visitors today are looking for information in a different ways than before. The way you can act on these changes as a city or destination marketer will be the topic at the upcoming regional meeting on March 6 2013
PJ Verhoef (LMBA – Location Based Marketing Association Netherlands), Jeroen Beelen (City Marketing expert), Rob Weiss (Director Ik-Onderneem.nl and initiator Het Nieuwe Winkelen), Wouter Gijsbertsen (Location Based Marketing expert), Director Cliptoo) highlight this theme from their experience and expertise.
Roeland Tameling (City Marketing Veenendaal) and Martin Boisen (Director City Result) also give a short, personal reflections on what they experience from their respective roles in relation to SoLoMo and city marketing. A full program with some variation:
12.30 – 13.00 Walk-in
13.00 – 13.10 Welcome by Marco Conduct
13.10 – 13.20 The city marketer and SoLoMo, Roeland Tameling
13.20 – 13.50 How you can be involved in Het Nieuwe Winkelen City Marketing, Rob Weiss
13.50 – 14.00 The advisor and SoLoMo, Martin Boisen
14.00 – 14.30 Destination marketing, new style, Jeroen Beelen
14.30 – 15.00 Break
15.00 – 15.30 The SoLoMo Trends, Tools & Tips that are important for city marketing, Wouter Gijsbertsen
15.30 – 16.00 How do you apply Social Local Marketing? PJ Verhoef
16.00 – 16.30 Panel discussion
16.30 – 17.30 Drinks
Are you a marketer city, region marketer, official or otherwise involved with Solomon, or want to know what the unsaved opportunities for your organization, let yourself be inspired during this regional meeting.
The cost for participation in this regional meeting are € 49, – ex. VAT.
Sign up for the regional meeting can be done here.