Mattel and Walmart are combining retail and mobile innovations in an effort to capture the attention of the passing consumer, immersed in their smartphone screen. As big brands keep experimenting with these types of omni-channel strategies, on the other end of the spectrum there are retailers opting for the paradigm of “if you can’t beat them, join them“. Apparently Radio Shack is among the first surrendering to the idea of becoming not only Amazon’s showroom, but also their pickup centers.
Who’s right? The future will tell I guess. But by all means, leave your predictions in the comments!
Mattel and Walmart Canada Revolutionize Window Shopping with Canada’s First Virtual Pop-Up Toy Store (via PR Newswire)
Virtual store in Toronto’s PATH system creates easy holiday shopping for tech-savvy, time-crunched commuters TORONTO, Nov. 5, 2012 /CNW/ – To help Torontonians celebrate the holiday season, Mattel and Walmart Canada today launched the first pop-up virtual toy store in Canada, providing a unique QR…