With two days of compelling content, mStrategy 2012 will bring together world-class speakers and thought leaders who will deliver truly game-changing thinking and arm you with the competitive advantage to succeed in this new mobile era. Attend mStrategy 2012 on 20-21 March 2012 in Amsterdam and hear me speak on Location Based Marketing. Read the headliner below.
Location-based apps are taking off in a big way. With Foursquare alone currently averaging around 3 million check-ins a day, it’s evident that people genuinely enjoy having technology that allows them to interact with the world they live in. Moreover, the world they react in is rapidly becoming more digital than analogue.
This growing adoption of smartphone use, combined with location-based services, is opening up a world of possibilities for the retail and hospitality industry. Questions on the minds of most retailers will no doubt be: how do I provide value and relevance to my mobile customer so I can increase foot traffic, and increase customer spending? Location-based marketing can be revolutionary in achieving these goals. Are you ready for the retail marketing revolution?
- Six steps to integrate location based marketing into your campaigns and strategies
- Learn how agencies work together with mobile operators to offer reach to brands and deliver successful case studies
- Check out European facts & figures on this market and how location-based marketing is likely to evolve in the future