Answering my own question, whether Europe is missing the LBS Train, the results of the LBMA 2011 Survey are showing an even adoption rate across the Atlantic, albeit with slightly different nuances.
Google Latitude is surprisingly big in Europe, coming in a good second place after foursquare, and facebook places is off to a good start, considering its limited availability at time of survey (UK only). In EMEA there are generally less people that are fanatic LBS users (check-in more than once per day) and only half of surveyed companies were planning on a LBM campaign. However, businesses in Europe have not been picking up on location based promotions, so it’s all the more promising that over half of the respondents indicated they check-in more than 3 times per week and over 75% is checking in for other reasons than getting a deal.
Check out the report below or download the LBMA Survey Infographic in pdf.